Scott,
I have been thinking about domain names and my question is how important is it to buy .NET, .INFO, .ORG, .CO, .US domain names as well as the .COM name?
Additionally, is it smart to buy the plural or singular form? If I would like my new domain to be example.com, should I also register examples.com?
This may seem silly, but I would hate to buy a new domain name and have a competitor pop up because I didn't do my due diligence.
Thanks for the help!
Click Millionaire Jennifer
Flowery Branch, Georgia
SCOTT FOX'S ANSWER
Hi Jennifer,
This is a great question. You are smart to think this through before your competitors catch on and buy your domain name's variations.
Of course you should start by buying .COM. The .COM domain extension is still the clear leader, especially in the US.
After that how many domain names you buy depends on your outlook for the business and your budget.
I usually buy .NET since that's the second most recognized extension and I also buy .TV because I think the whole web is turning into something like interactive television. (You can make a similar argument for buying .MOBI domains, too.)
.ORG is also nice if your business has a non-profit or charity angle to it.
I usually stop there. Even though they have been available for years I still have never seen a serious business using .WS, .BIZ, .INFO, .US, etc.
Also, spelling variations can be valuable. Plurals and common misspellings are important if you are getting a lot of traffic and/or have an easily misspelled (or just mis-typed) domain.
I usually buy the 1 or 2 most obvious ones of those variations also.
You can see that this is quickly adding up...
So, the bottom line is to look at your wallet and compare your budget to your growth projections. Buy a few domains today to get started and protect yourself, then buy more as your business grows and makes the variations more valuable and also brings in revenues to pay for them.
However, if you're super confident in your new biz and have the money, I would buy all the domain name extensions that you can afford. It's a cheap form of insurance against competitors squatting on your turf.
I hope that's helpful.
Best,
Scott
p.s. Domain name purchases at my InternetMillionaireDomains.com are appreciated if you don’t already have a registrar picked out. I give the profits to charity.
Which domain extensions do you prefer?
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