New e-commerce entrepreneurs waste more time and energy worrying about one issue than any other. Unfortunately, this "issue" is a non-issue!
"What hosting company should I use to host my web site?"
I get emails from all over the world asking me for my recommendations. I'm happy to share my thoughts (see below) but honestly, stop worrying about it!
Times Have Changed Since 1999
10 years ago the costs of web site hosting and bandwidth were high. They were worth your worrying about, especially if signing a long term contract.
But since then, Moore's Law has continued to crank up computing power at a rapid pace.
So here's the deal: Don't worry about your hosting company. Online storage and bandwidth have both become so much cheaper that no small e-commerce startup business today needs to worry about them anymore.
Find a reputable company and get started! Worrying about finding the "perfect" hosting company is no excuse for delaying your e-business progress.
5 Tips for Finding A Good Enough Hosting Company
Since I know you're going to ask anyway (and there are lots of vendors to choose from), here are 5 tips for finding a hosting company good enough to trust with your venture's website :
1. Reputation and SLA: Is the company known by anyone other than your nephew who recommended it? If so, does it offer a Service Level Agreement ("SLA") that guarantees your web site will be available online at least 99.99% of the time?
2. Easy to Use and Included Services: If you try their hosting tools, administrative control panel, and own corporate web site, are they easy to use? Do they include potentially useful extras with your account like email, photo hosting, blogs, or search engine optimization (SEO) tools? Included tools can save you money and make managing your web operations easier, too.
3. Good Customer Service: See what other customers are saying by Googling the company's name and the words "customer service" or "problems". 5 minutes doing this can save you lots of pain and suffering later!
4. Go Direct: Unless you have a middle man ("consultant" or "agency") that is really adding value, try to deal directly with the company that actually hosts the services, rather than a reseller. This can save you money and hassle.
5. Price: Of course price is a factor, but it should not be your first concern compared to the points detailed above. The web site hosting needs of most startup e-commerce ventures today can easily be handled for less than $25/month (and maybe as low as $5.00/month). If you can't afford this, you should not be starting a business...
Notice anything familiar here? These are the same rules you'd probably use for selecting a service provider in the "real world."
Don't suspend your good business judgment just because you're new to technology. And don't waste time worrying about the easy stuff like web site hosting. Save your energy for the more important stuff like product design, marketing, and making money!
Get Going Today!
Try GoDaddy, 1&1, Hostgator, my personal favorite Typepad, or my own InternetMillionaireDomains.com. Any of these retail level solutions are likely more than enough to get your new web site up and running with reliable service at an affordable price.
What do you think? What web hosting companies do you like? Am I making this sound too easy?
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