Online Marketing Success Blog - Internet Riches - e-Riches 2.0 by Scott Fox

Google Plus for Business by Chris Brogan - Video Book Review

Google+ for Business Video Book Review: Google's new social network is a growing opportunity for you if you're looking to brand yourself online.

For help getting started on G+, Chris Brogan has a new book about how to use Google+ for your business that I review and recommend in this video.

[click here if you can't see the video or watch it on YouTube here]

Google+ for Business – My Review of Chris Brogan's new book

Google+ is the latest social network to threaten to change the world.  In fact, the sub-title of Chris Brogan's new book is "How Google's Social Network Changes Everything". 

That's going a bit far but I'm no stranger to grand book titles myself, and I think that Chris is on the right track:  Google+ is a game-changer, at least for social media marketers. 

I like this book a lot and I recommend it to you if you are interested in learning more about Google+.  It's helpful strategically to understand the reasons why Chris and I both think Google+ is a "really big deal" and because it's full of useful advice for using the social network for business effectively.

Here's what I like about Google+ for Business:

-         Chris Brogan writes just like he talks.  This is a good thing because in person Chris is friendly, casual, and informative.  That makes the book easy and quick to read.

-         He makes a great case for why Google+ is important, even if it's not yet anywhere close to the size of Facebook.  (Hint:  It's part of Google!)

-       The book emphasizes what you can do and what you should do – not just theory.  This includes tips on how to put your About page to good use with an interesting bio, contact info and even a call to action, for example.

-          My favorite parts are the 6 profiles of how real people use Google+ in their daily work, plus 6 more typical personas that show how you might arrange your own personal workflow to include successful Google+ brand-building.

The biggest surprise about the book is how short it is.  I was surprised when I opened the envelope at how skinny is (at least compared to my books).  With this book's focus on just one subject, however, its 160 pages are just about right for quickly communicating the key points needed.

My verdict:  Tactical, practical social media marketing advice from a guy who knows what he's talking about.  Especially if you are new to Google+ or still wondering how or if you should get involved, I recommend Google+ for Business.

Changing everything??  Not sure yet but maybe...

For more on Google+, please follow Chris Brogan here or me, Scott Fox, here.

Do you have questions about Google+?
Let me know in the Comments and I'll do my best to help you out.

 

 

Online Community Management for Dummies - Video Book Review

Managing communities online is a big business opportunity but it's also a challenging job.

Deb Ng's new book can help you with that.   

Online Community Management for Dummies is a thorough guide to membership recruiting, community moderation, growth tactics, and management strategies.

Deb's book can help you attract and retain members, better moderate disputes, and position your forum for growth online. 

It's based on her years of experience online managing the community for BlogTalkRadio.com and now as Conference Director for BlogWorld, too.

More details (including a funny cartoon) in my review video:

[Click here if you can't see the video.]

You can get your copy of Online Community Management for Dummies here.

 

New Podcast: Click Millionaires Radio!

Last week's live Click Millionaires Radio show offers you some fun and helpful business-building answers.

Click on the player to listen for helpful discussions about:

• your About Us page
• online video
• social network software
• blogging
• and more! 

(And if you don't see the player, click here to listen online at ScottFox.com or download an MP3 here.)

Click Millionaires Radio Podcast MP3 Archive (FREE)
Listen to previous episodes of Click Millionaires Radio anytime here or subscribe for free future episodes on BlogTalkRadio or iTunes. 

Thanks for listening!

What do you think? 

Any follow-up questions?

Do you like this kind of shorter, live show better than my longer interview shows?

Your Questions? Social Media Marketing Online Video Course

I’ve been getting a lot of questions about the Introduction to Social Media Marketing for Business video course I recently announced.

To help you understand the great value this easy and fun training course offers you (and maybe save me a bunch more repetitive emails!), here is some more info on Social Media Marketing for Business:

Who should take the Social Media Marketing for Business class?

This great course is designed for managers and entrepreneurs new to social media marketing.

If you’d like to “catch up” or are feeling overwhelmed by all the demands and lingo of Facebook, Twitter, blogs, LinkedIn, etc. this fun, plain English survey class is for you.

How long is the class?

It’s 16 daily video lessons. Each day’s lesson is about 10 minutes of video, then some short and easy online research exercises you can do to apply the topics discussed that day.

What is covered in the Social Media Marketing for Business video training course?

Here’s the Course Outline so you can see for yourself!

• Lesson 1: Course Intro & Overview video
• Lesson 2: Making the Case for Social Media Marketing
• Lesson 3: Conceptual Framework video
• Lesson 4: Social Media Key Concepts video
• Lesson 5: Introduction to Facebook video
• Lesson 6: Introduction to LinkedIn video
• Lesson 7: Introduction to Twitter video
• Lesson 8: Blogs video
• Lesson 9: Online Communities video
• Lesson 10: Introduction to Podcasting video
• Lesson 11: Online Video (Youtube) video
• Lesson 12: What You Should Say Strategy video
• Lesson 13: What You Should Do Strategy video
• Lesson 14: New Management Strategies video
• Lesson 15: How to Prioritize video
• Lesson 16: Conclusions

What does the Social Media Marketing for Business Intro course cost?

Amazingly, it's only $32.95 for a limited time!

I hope this answers some of your questions.

The new course is a great deal and could help you a lot.

Learn more and register here now.

 

How to Learn Social Media Marketing–the Easy Way!

Watching videos is pretty easy.

That’s why I used video as the foundation of my new online course, Social Media Marketing for Business.

This new training course is for you if you’d like to quickly get a better understanding of today's social media marketing tools.

I’m talking about Facebook, Twitter, blogs, LinkedIn, podcasting, Youtube and all the confusing “liking”, “friending”, linking, and commenting that goes with using these new tools properly.

Watch this short video to learn more!

My new course is for Business

Everybody knows that you can waste a ton of time with social media.

But I’m a business man, and if you’re reading my stuff, I figure your interest in Facebook is not to trade photos with your aunt but to market your business online to make more money.

Well, that’s what Social Media Marketing FOR BUSINESS is about.

It takes an ROI approach to social media marketing, plus shares my down-to-earth strategy recommendations on how to staff a social media program, how to find affordable resources to help you, and how to prioritize your time to get the best “bang for your buck”.

Plus, each of the short daily video lessons (16 in all) comes with a short bit of homework. These fun exercises will walk you through the steps for setting up your own business profile on Facebook, Twitter, Youtube, and more.

Last time I gave this lecture it cost $1500.

But now we’ve taken the 4 hour class and split it into 16 daily videos that make learning super-easy.

Even better? It only costs $32.95 for a limited time!

Isn’t it time you really got a handle on social media once and for all?

The strategic advice in this Social Media Marketing for Business course can help you.

Learn more here and register now.

 

NEW: My Social Media Marketing Intro Course

Would you like to learn the basics of Facebook, Twitter, Linkedin, Youtube, and Blogging? Are you feeling late to the social media "party" and want to catch up?

Now available for the first time online is my introductory Social Media Marketing for Business course!

It’s an easy and fun video course you can start today online.

This is the same private seminar that cost $1500 last time I gave it - the same one I have given to business schools and even to the USDA and NIH.

But this new course is now available to you online for only $32.95.

The Social Media Marketing for Business Introduction class is 16 daily videos where I personally explain to you the concepts and tactics you can use to succeed in social media marketing.

These short videos offer my personal recommendations on how to get the best “bang for your buck” when using Facebook, Twitter, LinkedIn, blogs or podcasting, too.

I explain commenting, linking, “liking”, online communities, “friending”, and lots more.  Plus, I’ll guide you through setting up your own social media presence for yourself or your company!

My Social Media Marketing for Business video course is full of my plain English strategies and practical recommendations for how to save money and get the best ROI from your social media marketing efforts online.

Like my best-selling books, Internet Riches and e-Riches 2.0, the new Social Media Marketing for Business class is a fun, friendly explanation of both the “why” and the “how” for today’s business person interested in social media marketing.

Learn more here now.

You can get started right away!

 

Click Millionaires Show Replay + New Podcast

We had a great crowd for last week's live "Click Millionaires Show".  Thanks to all who joined me LIVE!

I think it was the biggest turn-out yet for one of my live webcasts.

If you missed the webcast, you can watch the replay below or click here.  It's a fun hour of online marketing Q&A. You'll want to watch this video because together we covered topics that can help you build your business online. 

Watch this video for a free hour of my strategy tips on:

• LinkedIn company pages
• Squeeze pages
• 1 page web sites
• Social media marketing
• the benefits of Click Millionaires membership
• Twitter tools (like Tweetdeck vs. Hootsuite)
• how to get email subscribers
• Facebook friend strategies
• and more! 

 

Next up?  I'll be taping a new episode of Click Millionaires Radio next week.  Email me your questions for the broadcast here. 

Thanks for reading (and watching!)

 

Why Liking Things on Facebook is more important than you think...

Facebook Like buttons may seem trivial but how they work is more important to your business than you may realize! 

In fact, those little thumbs-up Facebook "like" buttons are an important viral marketing tool that can help you spread word of mouth about your business on social networks and beyond.

Facebook likes can help you display and quantify important social proof (see below) that attracts new customers via Facebook, blogs, Twitter, and Youtube, too. 

Watch this new video for some of the reasons why Facebook LIKE buttons are important to your marketing.  They include:

1. Clicking a Facebook like button doesn't just register a like for you privately. It's like a bookmark that registers your preferences for the Facebook system. 

This tells Facebook to display the content you like in the “Info" section of your personal profile, and you can then receive updates from that new connection in your Facebook News Feed. (It also means that Facebook can more accurately target you for advertising, of course...)

2. Your Like clicks also ripple across Facebook and across the web like a mini-broadcast of your preferences.  Your new like appears on your Facebook page, it appears on your friends' Facebook pages, and others can then see and comment on your likes, too. 

This can lead to new discussions, introductions, new friends, and the resulting relationships and new business that such new connections can yield.

3. But wait there's more! Clicking to like something on Facebook helps promote good content.

In today's overwhelming information economy, it's important to "vote" for the content you think has value.  Your clicks to "like" things help publicly demonstrate support for that kind of content. 

Enough clicks and marketers will notice, hopefully leading to more traffic, more ad dollars, and more of the "good content" we all like best.

Unlike in the days of Nielsen TV diaries, today your "like" votes count immediately and publicly to support the niche content you like best.

So, if you are reading a favorite blog, a "like" click there registers an additional vote for that blogger that others can see.  The same result happens if like this Facebook like video on Youtube.  Your "likes" can be connected to Twitter to automatically Tweet to your Twitter followers, too. 

All this "liking" feedback is linked together across sites to provide public evidence of what's most popular (aka "social proof").  Your likes also help to promote discussions around a topic, reinforcing interest, and attracting more interest, too.

Pretty powerful stuff, huh?

As my friend Ching Ya says, now it's your turn...  Please leave me a Comment (and click the LIKE button!) below?

 Was this helpful to you?  Did you click "Like" yet??

How often do you click Facebook "like" buttons?
When and why do you click "like"?

What did I miss?

Please click to LIKE this post below right now if it was helpful to you!

 

Disclosure reminder

Hello - It's time to remind you again that Scott Fox, The Liminal Institute, Click Millionaires, and associated persons or businesses may have content, promotional, advertising, customer, consulting, or equity relationships with the entities discussed or recommended on this web site. Many of the links on our web sites and in associated materials contain affiliate advertising codes, for example.

While efforts have been made to identify the best suppliers/vendors in each of these areas, we assume no liability for your use of them. You should use your own independent judgment to evaluate their services and fit for your needs.

Please see the Legal & Disclosures section for more details.

Marks, graphics, and names are property of their respective owners, as appropriate.

Thanks for reading!

New Free Podcast: Social Media Branding, Small Business Marketing, Starting a Blog, and more!

The Click Millionaires Radio Show is back!

Tune in for free online marketing, e-commerce strategy, and lifestyle business-building advice in this latest podcast of my Click Millionaires Show, including: 

• My easiest social media marketing branding strategy ever,
• how to attract more clients for small business professional services firms,
• "Is it too late?" to start a blog or Internet business, and,
• SEO for mobile devices, too!

All this info and more can be yours free if you'd like to listen to the latest Click Millionaires Show podcast! 

It's a fun radio hour of me answering your questions, plus news updates from around the Web, and plenty of laughs, too. 

Listening to the Click Millionaires Show can help you make more money online!

Just click on the player above to listen online, or click on the logo at left to download an MP3 of this episode for later.

Your feedback is always welcome - just email me at "radio @ scottfox.com" with your comments, suggestions, and questions for the Show.

Past episodes are available for free here, too.

Thanks for listening!

p.s. Thanks to everyone who has been emailing, Tweeting, and Facebooking to ask for more podcasts. I appreciate your interest and hope you enjoy this new show!

The 4 Most Important Social Media Tools (aka Where Should I Start??)

What are the best social media marketing tools today?  Wondering where to start your social media marketing efforts?

Getting started in social media marketing can be overwhelming.  So if you're new to social media this short video can help you identify the most important social media tools for business. 

Shot in beautiful Redondo Beach, California, watch to hear about what I call "The Big 4" of blogs, Facebook, LinkedIn, and Twitter.

 

Learn how to start social media marketing and why I think these 4 best social media tools are the top priority for any new online marketing efforts.

What's your opinion?

Do you agree that these are the 4 best social media marketing tools today?

Which social media tools work the best for you?

  Please "like" this video or comment below!

 

My Easiest SEO Tip, Article Spinning, Adsense Revenue Splits, Best Social Network, Free Photos, and NO Thanks "in Advance"!

Listen here for this week's podcast of the free LIVE Click Millionaires Show where I answered lots of your questions about:

• My easiest SEO tip
• What is Article Spinning?
• How to easily calculate Adsense ads revenue splits for your blog
  
• The best Social Network services to build a business on
  
• Why join the World Community Grid super-computing project
  
• How Creative Commons can help you to get Free Photos for your blog
• How to stop carpal tunnel syndrome with a Trackball mouse, 
• and more...

Plus, at the end of the Show, catch my RANT about "NO more Thanks 'in Advance'"!

Download a free MP3 of this Show here.

The weekly Click Millionaires Show from http://www.ClickMillionaires.tv features best-selling online marketing expert and author, Scott Fox, sharing e-commerce strategy tips, online marketing strategies, book reviews, and the inspiration to help you make more money online.

The Click Millionaires Show is sponsored by my ClickMillionaires.com coaching network and
Site Build It!, my #1 recommendation for new web sites {affiliate link}.

Click Millionaires Radio Podcast MP3 Archive (FREE)
Listen to previous episodes of Click Millionaires Radio anytime here.  There are lots of great free MP3 downloads about How to Hire Virtual Assistants, Why I Don't Like Dropshipping, MLM marketing online, Winning Pay Per Click Advertising Strategies, Facebook Marketing, Public Relations Strategies, Google Adwords, Article Marketing, Web Copywriting, Online Video viral promotions, and many more!

Submit your feedback and questions for the Show here.

Or, please leave a Comment below.

I'd love to hear from you!