Online Marketing Success Blog - Internet Riches - e-Riches 2.0 by Scott Fox

Basketball Highlights Site Makes Bank! (New Podcast and Transcript)

If there’s one Internet business niche that you would think would be completely FULL – that’s on TV all the time and busy across the web 24/7, that might be sports.

There are now multiple ESPN channels, the major sports leagues, tons of websites, sections in every newspaper, part of every radio and TV news update – all that adds up to what feels like saturation coverage of sports. 

Could there still be room for new players to make money in SPORTS online?

Yes! 

Here's a great example of turning a passion into a lifestyle business online.

Matt Rodriguez from the basketball video highlights site BallisLife.com joins me for this Click Millionaires free podcast interview.

We discuss how he turned his passion for basketball into a big and very popular website and lifestyle business online.

 

Click on the blue player widget to listen in for Matt's advice on how he:

• Creates original videos and content that attract a huge audience
• Transitioned from his 9 to 5 to become a full-time entrepreneur
• Beats his competition
• Makes money from top name sponsors like Nike, Gatorade, EA Sports, and Foot Locker
• Uses Word of Mouth marketing strategies that have saved him big money
• Puts content first, social media second promotions strategy
• Sacrificed along the way to build his lifestyle business

Most importantly, listen to learn why Matt thinks there's room for your online passion to become a Click Millionaire lifestyle business, too.

 

TO LISTEN NOW: Click on the player widget above, visit this post at ScottFox.com, or my channel at BlogTalkRadio.com.

Listen to past podcast episodes here.

Download a free MP3 of this podcast here.

Subscribe to the Click Millionaires Radio Show on iTunes here. And your Review would be greatly appreciated, too!

 

BONUS!:  Download a free PDF Transcript of the the Click Millionaires Ball is Life Podcast interview here.

 

Thanks for listening!

 

 

Exclusive ClickBank Interview: Making Money from Information Product Downloads (Free Podcast & Transcript)

Even with small niches you can make money by solving problems.

The most profitable niches are often those that you would not find in the Yellow Pages.

You make money by packaging up the story behind an obstacle you’ve overcome, that little technique you worked out to make your own life or office run better, that problem you helped your family fix - those sorts of solutions are what other people are looking for online. 

And with the connectivity of the web, Google can deliver all those wannabe problem-solvers directly to your product sales pages.

Learn Why Information Products are Easy to Create and Highly Profitable - Exclusive ClickBank Interview

As discussed in this new podcast, one of the best ways to make money solving these kinds of problems is to create "information products" that encapsulate your ideas into easy-to-download ebooks, MP3 recordings, or videos. 

Information products can be inexpensive to create and cost basically nothing to deliver through the Internet.

For practical insights on digital download sales of information products, I interviewed Beau Blackwell from leading information product marketplace, ClickBank. 

He's their "Client Knowledge Guru" and he shares LOTS of useful (and inspiring) advice in this exclusive podcast.

Exclusive Click Millionaires Podcast Interview

Listen to this free podcast (or read the free transcript) for advice on:

- where to look for valuable business niches in your own life

- the most popular and cheapest ways to create information products

- the price points that most ClickBank customers prefer

- how one partnership new to online sales grossed over $1,000,000 in just two years

- the #1 lifestyle benefit that most info product entrepreneurs value most

and many more valuable money-making tips.

TO LISTEN NOW: Click on the player widget above, visit this post at ScottFox.com, or my channel at BlogTalkRadio.com.

Listen to past podcast episodes here.

Download a free MP3 of this podcast here.

Subscribe to the Click Millionaires Radio Show on iTunes here.

 

BONUS!:  Download a free PDF Transcript of the the Click Millionaires Info Products Podcast interview here.

 

 

 

 Join us at http://www.ClickMillionaires.com for more helpful expert advice on starting your own podcast business, too.  And, thank you for listening and telling your friends, too.

Did you enjoy this show?

What follow-up questions do you have for Beau?

Have you tried producing your own information products yet?

 

 

Blogworld Video Report, Part Two: Recommended New Blogger Interviews

Recommended Blogs - Here's Part Two of my "exclusive" video report from Blogworld Expo.

Watch this new video to meet some of the niche bloggers I met.  Plus, get recommendations on the best new blogs that THEY read, too.  (You'll see some fresh new faces and some already famous ones, too!)

Thanks to everyone who participated!

 

Recommended Blogs

See below for links to the many good niche blogs mentioned in this video.

* Srinivas Rao - http://www.BlogcastFM.com

http://www.JoelRunyon.com

http://www.ItStartsWith.com

http://www.TheMiddleFingerProject.org 

* Darren Rowse - http://www.ProBlogger.net

http://www.Digital-Photography-School.com

http://www.BikeExif.com

* Phil Hollows - http://www.feedblitz.com

http://www.DeniseWakeman.com

* Dave Cynkin - http://www.BlogWorldExpo.com

* Deborah Sakach - http://www.iLoveInns.com

http://www.OneThousandGifts.com

* Bobby Hagstrom - http://www.ArtofWoodshopDesign.com

http://www.TheWoodWhisperer.com

 * Scott Fox - http://www.ScottFox.com/blog_index.html

 

See Part One of this video with more niche blogger and podcaster interviews here.

 

Are You a Blogger? Add Your Links Below.

Feel free to add links to your blog in the Comments, too.  Just please be sure to share both your links and a recommendation for someone else's blog, too.  (Paying it forward, just like in the video.)

Thanks for watching and reading today.

How to Find a Web Designer and other Outsourcing Success Secrets

How do I find a good website designer?  Who can help me transcribe this presentation or design my logo? 

These are the kinds of questions many Click Millionaires have but aren’t sure where to find qualified help to outsource the projects they are not ready to do themselves.

This new video shares my recommendations about where to go online to find the freelance programmers, designers, copywriters, social media marketers and virtual assistants you need to help grow your Click Millionaire business.

Websites mentioned in this video include these outsourcing "talent marketplaces":

• http://www.Elance.com
• http://www.Odesk.com
• http://www.Guru.com
• http://www.Freelancer.com
• http://www.HireMyMom.com

Or, for more on how to hire and work with virtual assistants (or make money by becoming a virtual assistant yourself), visit VAnetworking.com.

Have you used any of these outsourcing services for your projects?

Which do you recommend and why?

If you find it helpful, please tell your friends about this post
using Facebook, Twitter or Google+ buttons below?

Podcasting Success Story - Betty in the Sky with a Suitcase?

The world's first podcasting flight attendant joins me to share the secrets of her podcasting lifestyle business success.

The "Betty in the Sky with a Suitcase" podcast has built a big internet radio audience by sharing the funny and crazy things that happen "behind the scenes" on airplanes. 

Listen to this new free episode of the Click Millionaires Radio Show to hear how flight attendant Betty built her podcast business online, including her tips on:

• how to get started as a podcaster
• how she turned her industry knowledge into a lifestyle business online
• the podcasting equipment you need (and don't need!)
• the free editing software tools she uses
• the surprising perks her podcast has brought her
• her podcast marketing strategies,
• and plenty of laughs, too!

[Click here to listen if you can't see the player.]

Podcasting as a Lifestyle Business

I particularly enjoyed Betty's advice on how she identified her target market niche, how she collects funny story submissions from the audience (for free!), and how she syndicates her podcast via Libsyn and iTunes to attract the most listeners.

Listen to the end of this podcast to learn how Betty makes money, and how her podcasting lifestyle business is poised for even bigger success soon!

Download a free MP3 of this podcast here.

Subscribe to the Click Millionaires Radio Show on iTunes here.

 

 UPDATE: Download a free PDF Transcript of the Click Millionaires Radio Betty Podcaster Success Story interview here.

 

 

 Join us at http://www.ClickMillionaires.com for more helpful expert advice on starting your own podcast business, too.

Did you enjoy this show?

What follow-up questions do you have for Betty?

Have you tried podcasting yet?

How to become an Expert online?

What does it take to be an expert today? 

Here are 4 ways to turn your real world but "non-expert" experience into interesting (and potentially profitable) expert businesses.

Dear Scott Fox,
I have interests in several areas, but I'm concerned that I don't have enough experience to be considered an "expert". How can I overcome my lack of experience to make money as an expert online?

Thanks,
Gary
Trinidad, Caribbean
ClickMillionaires.com Member

SCOTT FOX'S ANSWER

Hi Gary,

You are right - being perceived as an expert can unlock lots of great money-making opportunities and the rules have changed for becoming an "expert". 

Traditionally "experts" were those with credentials – PhD, MD, MBA, etc. But the Web has opened millions of smaller niches where there are no academic credentials.  For example, who has a PhD in how to buy cheap car insurance or how to attract Facebook followers?

So today to make money as an expert you don't have to "be" an expert as long as your audience "perceives" you as one.  If the audience believes you know more than they do, you ARE an expert in their eyes.

And even if you don’t know "more", if they like you and trust you, then they can be guided by you as a fellow traveler in search of the same goals.

That opens the door for you to establish yourself as whoever and whatever kind of expert you want to be. Exciting stuff!

4 Winning Approaches to Becoming an Expert

I see 4 types of expert online today:

1. Traditional Expert: A doctor, lawyer, engineer, etc. Someone with traditional academic credentials and recognized professional standing. It's great if you already have these credentials but if you don't it can be hard to catch up.

2. Niche Expert: Here you may have experience in a non-recognized field. Maybe you grew up working on old cars, or have traveled a lot, or know every line of dialogue from all the Star Wars movies. These "credentials" make you an expert but only in a narrow area.

3. Just in Time Expert: You are passionate about a topic but fairly new at it. For example, you've recently remodeled a house or home-schooled your two children. Here you are more expert than most folks but not yet a "black belt". I call this a "just in time" expert because you are basically just a step or two ahead of your audience in your expertise level.

4. Co-Learning Expert: Because the Net allows such easy, free, and rapid communication (as opposed to traditional expert routes like book publishing), you can also position yourself as exploring a new field WITH your audience.

Co-learning is a great way to position yourself as an expert because you can build community with your audience as you explore a new field together. Here you take reader questions, maybe blog or participate in a forum, and make a point of sharing what you learn as you go along. Your very lack of experience can be used as a friendly selling point because you are "in it together" with your audience.

"Sharing the journey" like this is a legitimate approach online these days. It also works well in hosting other experts. You can ask them the questions your audience wants answered. Do that enough times and soon you'll be able to answer the questions yourself! (Or write the ebook, do the radio interview, etc. – just like a "real" expert.)

If you succeed at becoming a Co-Learning Expert, you will soon evolve into a Just in Time Expert, and then to a Niche Expert, too.

Given a choice of several interests, I would recommend picking one (or at most two interests), and really focusing on them.

If you can build up your expertise through the "levels" above, your expertise won't be in question for long. And that creates the credibility that you can use to design a new lifestyle business based on your new expert status.

I look forward to hearing more about your "expert" Click Millionaire business soon!

Best,
Scott Fox

Join us at Click Millionaires for more great strategy advice from Scott Fox and other friendly members from around the world!  Learn more here...

 What do you think of my "expert types"?

Do they match your experience?

 

New Podcast: Private Coaching Call with Fitdesk's President/Founder

Listen in for the first-time ever on one of my Private Coaching Calls!

Entrepreneur Steven Ferrusi is the President of Revo Innovations and the Inventor of the Fitdesk, a great new laptop exercise bike that I reviewed recently here and here.

Steven is also a member of my Click Millionaires coaching forum.  I could see from his forum posts that he was getting frustrated with his Internet marketing efforts, so I arranged a Private Coaching Call with him.

To help other entrepreneurs and small business owners like you, Steven agreed to record the call and now I'm sharing it with you! (1/2 of it anyway...)

"Online Marketing Challenges of a Successful Entrepreneur" Podcast

Click on the player to listen to this new small business and online marketing podcast (or click here if you can't see the player or right-click and save here to download an MP3.) You'll get to hear about:

- How Steven invented the Fitdesk and his impressive sales success to date

- Why online marketing frustrates him

- The clever PR and publicity strategy he's developed

- What he thinks is most important for attracting new customers and growing his sales online

- How his affiliate marketing program is working

Our discussion works through his challenges to come up with my recommendations for improving his marketing, his ROI, and his personal lifestyle, too.  (I'm pretty sure Steven was SURPRISED at what I suggested he do next!)

Listen to this special edition of the Click Millionaires Show podcast as we discuss public relations, blogging, article marketing, virtual assistants, affiliate marketing (as a merchant), and much more.

Private Coaching and Consulting Calls

If you would like this kind of personalized (but private!) coaching call strategy advice for your online marketing or small business, learn more here.

(This call has been edited down for length - real Private Coaching Calls last much longer!)

I hope this podcast is helpful to you.  Please share your feedback with click on the Facebook LIKE button and a comment below?

Click Millionaires Radio Podcast MP3 Archive (FREE)
Listen to previous episodes of Click Millionaires Radio anytime here or subscribe for free future episodes on BlogTalkRadio or iTunes. 

There are lots of great free MP3 downloads about Why I Don't Like Dropshipping, MLM marketing online, Winning Pay Per Click Advertising Strategies, Facebook Marketing, Public Relations Strategies, Google Adwords, Article Marketing, Web Copywriting, Online Video viral promotions, and many more!

Thanks for listening!

Call me Live on Wednesday!

Listen and call-in LIVE to a rare  telephone call-in edition of the Click Millionaires Radio Show next Wednesday, July 6.

Want to chat? Have a question for me? How can I help you?

You'll be able to listen live here and also be able to talk to me live on the air at 6pm ET (3pmPT/11pmUK)!

Write down this phone number (646) 716-4641 so you can call me on Wednesday.  I'll be happy to help with your online marketing, e-commerce, and lifestyle business questions - or just say hello!

(PLUS - Everyone who calls in live will be entered to win free passes to my "Social Media Marketing for Business" course!)

Don't Compete on Price Alone - Product Differentiation Online

Don't compete on price alone. That's one of the quickest ways to LOSE money in your online business.

Instead you need to develop differentiation strategies that attract higher margin purchases. 

For example, price guarantees, free shipping, and product bundles can help differentiate you from competitors. But those tactics still cost you dollars with every sale. 

Better ways to increase customer retention and loyalty (and avoid price competition) are premiums, freemiums, contests, ebooks, mp3s, or other "extras".  These low cost giveaways can increase the perceived value of your products online and support higher prices.

This short video will help you brainstorm some unique value-added promotions to increase your customer conversions and profit margins.

(Watch this pricing differentiation strategies video here or here if you can't see it.)

How do you avoid pricing yourself out of business?

Any suggestions on good differentiation or premium strategies?

Please comment below and click to "like" this post if you do!

Thanks for watching and reading.

How to Learn Social Media Marketing–the Easy Way!

Watching videos is pretty easy.

That’s why I used video as the foundation of my new online course, Social Media Marketing for Business.

This new training course is for you if you’d like to quickly get a better understanding of today's social media marketing tools.

I’m talking about Facebook, Twitter, blogs, LinkedIn, podcasting, Youtube and all the confusing “liking”, “friending”, linking, and commenting that goes with using these new tools properly.

Watch this short video to learn more!

My new course is for Business

Everybody knows that you can waste a ton of time with social media.

But I’m a business man, and if you’re reading my stuff, I figure your interest in Facebook is not to trade photos with your aunt but to market your business online to make more money.

Well, that’s what Social Media Marketing FOR BUSINESS is about.

It takes an ROI approach to social media marketing, plus shares my down-to-earth strategy recommendations on how to staff a social media program, how to find affordable resources to help you, and how to prioritize your time to get the best “bang for your buck”.

Plus, each of the short daily video lessons (16 in all) comes with a short bit of homework. These fun exercises will walk you through the steps for setting up your own business profile on Facebook, Twitter, Youtube, and more.

Last time I gave this lecture it cost $1500.

But now we’ve taken the 4 hour class and split it into 16 daily videos that make learning super-easy.

Even better? It only costs $32.95 for a limited time!

Isn’t it time you really got a handle on social media once and for all?

The strategic advice in this Social Media Marketing for Business course can help you.

Learn more here and register now.

 

Lose Weight While You Work? Fitdesk Review Walkthrough Video

Fitdesk Review: Losing weight while working? I know, it sounds like a fantasy.

Working at a desk all day is the last time you might expect to be able to exercise.

But if you pound away on a PC keyboard all day like I do, you're going to love the new Fitdesk laptop exercise bike.

Great Fitness News for Office Workers

I first ran across this new laptop exercise bike online. I thought it was so clever that I personally reached out to the inventor of the Fitdesk, Stephen Ferrusi. I sent him an enthusiastic e-mail praising his invention because it looked like a good way to get some exercise while also getting some work done at the same time.

The Fitdesk is a Great Way to Work Out While Working!

Stephen was generous enough to send me a bike for review so you can watch this short video to see how it works and how easy it is to assemble.

Stay tuned also for my follow-up video where I review the bike, ride the Fitdesk more on camera, and talk about how I work it into the daily office routine of my Click Millionaires lifestyle business.

You can buy this cool new FitDesk on Amazon.com here exercise bike (affiliate link).

What do you think of the Fitdesk? Look useful?

Have you tried one yet?

How to Build a Small Business Community Forum Online (Guest Post)

Building a community online can be a great business that’s also fun to run.

If you’d like some of my best tips for how to build an online community, check out this new article I wrote for my friends at the BizSugar blog.

Building Small Business Communities by Scott Fox

This guest post offers you my recommendations on:

• getting started strategies,
• the big mistakes to avoid,
• how to attract the attention (and participation) of potential customers, and
• the several ways you can make money, too.

Online communities are not a new concept but I believe that they are still an underappreciated lifestyle business opportunity for anyone reading this.

Thanks to Shawn and Anita at BizSugar for inviting this guest post from me.

I hope that it’s helpful to you.  Please leave a comment there at BizSugar if it is? 

p.s.You could win a Free Membership at Click Millionaires if you do!