If you could think like a search engine, you'd know exactly how to optimize your web site to attract the most free visitor traffic, right?
But how do search engines work? At least for me, understanding how a thing works is helpful to learning how to use it most effectively. So here's my "plain English" explanation of how search engines work.
Here's the trick: Search engines can’t really “see” your web site.
Search engines don’t really “read” your web pages at all.
What search engines do is really more accurately described as “pattern matching”. Search engine bots and crawlers visit your web site to look for words and phrases that match those already in their databases. Ensuring that your web site displays its keywords in the right places can greatly improve your search engine optimization.
To collect all this data, the Google software “crawler” or “bot” clicks around the Web just like human users do, from link to link to link.
By applying the hundreds of criteria in the Google web site ranking algorithm to each web page’s content, the system attempts to determine whether the page is a “good” result for a query containing any specified set of keywords. It also devalues or even penalizes sites that do not meet its quality criteria.
Then the search engine uses what it finds on your web site to file your web site in the appropriate categories for retrieval when a user enters a search on those topics.
For example: if a user visits Google and types in the search query “Where can I get cheap auto parts”, the search engine goes to work.
It eliminates the overly common words like “can”, “I” and “get” to focus on the key words contained in the query, “cheap”, and “auto parts”. Then it examines its huge database of web sites worldwide and displays back to the user those web sites it judges to offer the most relevant information about the words “cheap auto parts.”
There’s no actual “thinking” taking place, the computer is just matching the key words and phrases it detects in the user’s query to the entries in its database of web sites.
This example demonstrates the importance of keyword selection and placement on your own web site. Keywords and their placment on your web site are the key to successful search engine optimization because they are what the search engines "read."
More than pretty graphics, more than your extensive product selection, and more even than your site’s great prices, it’s this basic match of keywords between the user’s request and how the search engine has cataloged your web site that most directly determines where your web site appears in search engine rankings.
- To succeed at SEO, you need to determine your web site’s core offerings and find the key words and phrases that best encapsulate it.
- Then reorganize your web site and marketing efforts to maximize the exposure of those keywords on your site and in links back to your site from other web sites.
That's how you can "think like a search engine" to improve your search engine optimization and attract more fr-ee traffic online.
Did that make sense? Not so complicated after all, right? Please let me know what you think in the comments below.
This is an excerpt from "Free SEO in Plain English", the latest Special Report in my Instant Internet Business Secrets e-commerce success subscription training series. If you liked this "plain English" approach to how search engines really work, you should check out the other 70+ pages of this report! In this exclusive Report, I detail the how, what, and why of meta tags, link exchanges, anchor text, keyword selection, and all the tricks of the SEO trade that you need to know. (And it includes plenty of screenshots to help you see what I'm talking about, too!)
I hope that you can use this Special Report excerpt to better understand search engines yourself, and then put these principles to work to attract more visitor traffic to your web site.
[If you would really like to learn how to improve your search engine rankings, you can download this Special Report right now from the Scott Fox Shop! You'll get the 70+ pages of info in the "Free SEO in Plain English" Special Report in PDF format, the best "plain English" explanation of how to "do it yourself" SEO I've ever seen!]
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