ScottFox.com - Internet Riches - e-Riches 2.0

Free Radio Interview Publicity Service: RadioGuestList.com

Wouldn't you like to be interviewed on talk radio, TV talk shows or podcasts?  RadioGuestList.com is a free radio guest interview booking service that I started as part of the research for my new book e-Riches 2.0. It can help you get free publicity for your e-business.

Talk Radio Shows want to Interview YOU
Visit RadioGuestList.com to sign up for the free email-based service. Then you’ll receive free emails from talk show producers who are looking for guests to appear on their talk shows.

Review the listings already posted and you’ll see that radio stations and podcasters from all over the world are already using the service.  These talk show hosts are looking for business owners, experts, authors, and even ‘regular folks’ like YOU who have interesting stories to share with their talk show audiences.

I’ve gotten great feedback on this service (as you can see from the many testimonials on the home page).  I invite you to use it to promote your business, too!

p.s. If you are a talk radio show host or podcaster yourself, you can use RadioGuestList.com, too. Submit your guest booking needs here and we’ll publicize them to the worldwide RadioGuestList.com email list for fre-e.

Los Angeles Social Media Mixer - 7/14

Want to meet some cool people who share your interest in online marketing and social media?

If you're in Los Angeles on Thursday, July 14, I'd like to invite you to a great event hosted by my friend, Lewis Howes. 

Lewis is an expert on using LinkedIn.com for social networking.  He recently co-authored a book called LinkedWorking.  (You may remember Lewis from this recent episode of my E-Commerce Success radio show where he shared a bunch of valuable LinkedIn networking tips.)

Lewis holds big Linked In networking events around the country.  His next one will be in Los Angeles on Thursday night, 7/14.  Why don't you join us?

I'll be there and we'll be giving away copies of both his LinkedWorking book and my books, Internet Riches and e-Riches 2.0, as door prizes, too.

Details:  6-9pm on Thursday, July 14 at Busby's East (5364 Wilshire Blvd in Korea Town)

Registration:  http://www.lewishowes.com/featured-articles/linkedin-l-a-event-714/ 

Come by and say hello!

(Lewis' events in other cities have attracted up to 500 people, so visit the link above to register now.)

Happy 4th of July!

"America is an idea, but it's an idea that brings with it some baggage, like power brings responsibility. It's an idea that brings with it equality, but equality even though it's the highest calling, is the hardest to reach. The idea that anything is possible, that's one of the reasons why I'm a fan of America. It's like hey, look there's the moon up there, let's take a walk on it, bring back a piece of it. That's the kind of America that I'm a fan of."

- Bono (1960-), Irish Singer and Musician

Me, too. 

Happy 4th of July to my fellow Americans and anyone who lives by the ideals of personal freedom and self-determination.

A quotation from the 365SuccessQuotes.com collection. Subscribe for a fre-e daily dose of inspiration delivered directly to your email inbox !

e-Riches 2.0 - The Exclusive Kick-off Broadcast Podcast

Are you thinking about buying my new book, e-Riches 2.0, but haven't fully decided yet?  Wednesday's special episode of my E-Commerce Success Radio Show answered all your remaining questions about this new book!

Listen to this fr-ee podcast of my broadcast by clicking on the player below or by downloading the MP3 for later. 

Listen now and you'll hear the excitement in my voice!  I wrote this new book to help readers like you and hope that you'll check it out.  At only $16.50 (on-sale at Amazon.com and BN.com), you're sure to learn dozens of valuable tips and new Web 2.0 marketing strategies that will help you make more money online!

I hope that you enjoy the broadcast (and the book, too!).  Thanks to those who tuned in live and emailed me comments including Marie J., Ivan S., and Jim V.

p.s.  When you listen to this podcast, you'll also learn how you can get a bunch of FREE bonuses with your purchase of e-Riches 2.0 AND get put on a special "invitation only" email list for special prizes, events, and giveaways for my best readers!

Recent Radio Thanks

With the arrival of my new book has come a new wave of radio publicity.  Luckily for me, radio listeners all over want to learn more about today's Web 2.0 marketing and e-business opportunities!

I've been pleased to appear on a bunch of radio shows recently to talk about e-Riches 2.0 and the latest modern online marketing strategies it details.

My special thanks go out to these radio hosts:

• Russ & Sully of the "Big Biz Show" on the Business Talk Radio Network

• Kate Delaney and the America Tonight team

• Peter Anthony Holder on Montreal's CJAD and Toronto's CFRB

• Jim Blasingame and his nationally-syndicated "Small Business Advocate" program (You can listen to my chat with Jim below, too!)  Jim's team also picked e-Riches 2.0 as their "Featured Book of the Week" after my appearance.  Thanks, guys!

If you would like to hear me on your radio, just ask your local station's program director or hosts. Most talk radio hosts want to hear from you - let them know that e-business and online marketing are topics you'd like to hear more about!

Russell Simmons says…

"There Are No Failures, Only Quitters."

- Russell Simmons, Hip-hopreneur

Thanks to James Holmes

 

A quotation from the 365SuccessQuotes.com collection.
Subscribe for a fre-e daily dose of inspiration delivered directly to your email inbox!

Don’t Blindfold Your Customers: 4 Tips for Optimizing Beyond Your Home Page

Most business owners and web designers spend too much time on creating the "perfect" home page.

They forget that search engines index your entire web site. Search engine results invite visitors to arrive at almost any page on your site depending on what they searched for. And, if they talk about your site online, most bloggers and previous customers skip right over your home page to instead share links to specific pages deeper in your web site, too.

Many of Your Visitors Never See Your Home Page at All!
The result is that most visitors to your web site may never even see your homepage. Does your web site’s design reflect this? Or are you asking your site’s visitors to essentially shop blind-folded when they miss the introductory information on your home page?

4 strategies for optimizing “beyond” your home page
Only optimizing your web site's home page is not enough.  Implement these tips to improve your site’s online sales for the many visitors who never see your home page.

1. Analyze your traffic:  Start by evaluating your own traffic reports to determine how well your internal pages meet the expectations of newly arrived visitors. For example, on my own web site, only 43% of new visitors arrive at my www.ScottFox.com home page. Your site’s traffic is likely similar.

Once you realize how many visitors skip right past your homepage, you will understand that ALL of the popular product pages on your site need to tell a convincing, credible, and consistent sales story, too.

Finding the most popular non-home-page arrival pages on your site can reveal where your site most needs to be optimized. Making those landing pages more helpful can help you increase your sales for all the customers who never see your homepage.

2. Optimize product pages, too: Product pages should not assume too much (like that the visitor has already seen your home page). Treat each product page as its own “home page” optimized with keywords and informative (convincing) sales copy. This should concisely restate the products’ value proposition for visitors who arrive there without ever having seen your home page.

3. Consistent navigation: Make the links and menu the same on every page. This will help both customers and search engines easily find the products that they are looking for and speed them on their way toward purchase.

4. Use deep-links to deliver visitors where they want to go: Of course, print and broadcast ads will need to use your home page URL because it’s likely shorter and easier for the off-line audience to remember. But online, if you are running any text ads, banner ads, or affiliate ads, be sure to link them deeper into your web site. This will deliver potential customers to the specific product or information pages optimized to meet their expectations. The quicker that you give visitors the specific information they were looking for when they clicked on a link to your site, the closer you are to making the sale.

Meet Customer Expectations to Increase Online Sales
The key to customer sales conversion is to meet their expectations. If a visitor clicked on a link about kitty litter, you are going to have a much better chance at converting her into a paying customer if you deliver her to a page that is about kitty litter.

So the question is: if she got there without having seen your home page, is your kitty litter product page ready to convert her into a paying customer?

If not, implement the 4 recommendations above to optimize “beyond the home page.” This will help you offer the best, most specific info you can on every page of your site. And the more helpful you are, even to potential customers who arrive at your site without visiting your home page, the more likely those customers will help you make more money.

What do you think? What are your favorite customer conversion tips?

Comment Contest Winner: Cary Bartlett

I'm giving away prizes to the best commenters here on ScottFox.com, as promised recently here.

Our first Comment Contest winner is Cary Bartlett.

Cary (pictured right) left a thoughtful and detailed comment about online marketing here. 

In addition to several nice compliments about my books, (and more importantly!) Cary was smart enough to tactfully mention his own e-business web site, NorCal Outdoor Supply and include a link to it, too.  His web site looks like a great source for outdoor gear - check it out if you're an avid outdoorsman like Cary and his family are.

Cary's comment included his interest in affiliate marketing. Since he says he's already read both my Internet Riches and e-Riches 2.0 books, I'm going to send him a fr-ee copy of my Special Report "Making Money Online with Affiliate Programs."  This report retails for $65.00, so that was a pretty profitable comment for Cary!

Cary - contact us to claim your Special Report today.  Congratulations and thanks for participating here at ScottFox.com!

Have YOU left a comment here lately?  I'd love to hear from you...

Theodore Roosevelt says…

"Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat."

- Theodore Roosevelt, American President

A quotation from the 365SuccessQuotes.com collection. Subscribe for a fre-e daily dose of inspiration delivered directly to your email inbox !

4 Easy Ways to Find Valuable Business Twitterers to Follow

Twitter is growing up fast! It’s not just for geeks and early adopters anymore. We’ve got P.Diddy, Ashton Kutcher, Ellen DeGeneres, Maria Shriver, Shaquille O’Neal, and even Oprah tweeting away.

This explosion in Twitter use has attracted all kinds of people to the micro-blogging service. And all these new people bring all kinds of new expectations about how its unique form of social media marketing should be used. The old rules (from last summer!) don’t still apply like they used to.

But How Do You Use Twitter for Business?

This comes down to a question of "Who are you following on Twitter.com? And, more importantly, why?

Following many of the celebrity tweeters is more a guilty pleasure - like reading People magazine at the barbershop– than a legit use of business time.

More constructive is to follow people in your business niche from whom you can learn and enjoy their company.

4 Easy Ways to Find Valuable Business Twitterers to Follow

1. Here are some of the people I follow and why (you can add your Twitter username in the Comments, too!)

2. Check out Twellow.com, the “Twitter Yellow Pages,” for listings of 4.6 million Twitter users conveniently organized (and searchable!) by categories.

3. Use MrTweet.com. This free service will help analyze your Twitter use and recommend additional people to follow that may match your interests.

4. Follow anyone who comments below on this post or here. These folks are all paying attention and willing to contribute to the community – just the kind of people you’d probably like to do business with.

The easiest way to learn about Twitter (or any other kind of social media) is to get involved and use it. Visit Twitter.com and sign up for free today.

Follow me at www.twitter.com/scott_fox and we’ll get acquainted!

[If you're interested in learning more about the best ways to use Twitter for business, check out all my Twitter posts here.]

The 3 Keys to SEO Success

Here's how your web site can attract more fr-ee traffic from search engines.  These 3 basic steps can greatly improve your site's SEO ranking AND they will cost you nothing to implement:

1. Choose the Right Keywords: SEO is all about careful repetition of the keywords associated with your web site’s product or services. Use tools like Google Adwords' fr.ee keyword tool (www.googlekeywordstool.com) to find the most popular search terms related to your business. Picking only a few key words and phrases to focus on will help to increase your site's search engine ranking. 

2. Install the Keywords in the Right Places on Your Site: This means using your keywords in the titles of your pages, in the meta tags, and in the visible text on your site’s pages. Repeated use of these keywords, and related variations, are important signals to the search engine crawlers on how to categorize and rank your web site in their listings. 

3. Collect Link Backs Using Anchor Text: Much of search engine ranking is calculated based on how many other sites link to yours. Collect links back to your site from popular social media sites (like Facebook, Digg, or Squidoo), from posting on blogs or in forums, and by asking related web sites to exchange links with you. Any relevant link is good, but even better are links back that contain your keywords in the link itself. This is called “anchor text.”  If the links back to your site also contain your key words in their visible text, the search engines will view each such link as another “vote” for your site’s importance specifically for that topic.

If you can master these 3 basic SEO principles, you'll be well on your way to SEO success.  Many consultants will charge you thousands of dollars simply to implement a plan like this one. 

My advice?  At least try to do SEO yourself!
It's not as difficult as you think (or as most SEO consultants make it sound!)

Modern marketing is dependent on having a strong search engine "product presence."  Try pursuing these steps yourself and you'll quickly understand both SEO and online marketing better.

p.s.  If you'd like to save thousands of dollars in SEO consultant fees, try learning how to implement these easy tactics that the professionals use.  My best-selling Special Report "Free SEO in Plain English" is available for instant download in the Scott Fox Shop right now.

e-Riches 2.0! Special Bonuses for You!

My new book, e-Riches 2.0: Next Generation Online Marketing Strategies, has just come out! Will you buy a copy?

If you do, I'd like to offer you these special "Thank You" gifts for being one of the first purchasers of e-Riches 2.0.

* A FREE PDF from SUCCESS magazine: It's a SUCCESS Classics reprint featuring famous articles by Orson Swett Marden (founder of SUCCESS in 1897), Napoleon Hill, W. Clement Stone, Earl Nightingale, and others. This priceless advice will educate and motivate you to further success (online or off!). ($20.00 value)

* A FREE MP3 recording from Author/Blogger Jonathan Fields. His recent talk at the South by Southwest conference was a big hit. This exclusive recording is full of powerful and inspiring insight into the power of being a "career renegade" that can change your life for the better.

* FREE Scott Fox Special Report ($65.00 value): Readers worldwide constantly ask me "what's the best quick start e-business?" My answer is in this exclusive Special Report: "Site Build It: The Best Instant Internet Business for You." You can download it for free.

* FREE Subscription to Feedfront Magazine: Feedfront is the top guide to affiliate marketing on the Internet. You'll get a free subscription that can teach you how to put affiliate marketing to work to make more money online and grow your business.

* FREE Email Newsletters and Updates to e-Riches 2.0: You can sign up for free ScottFox.com email newsletters for more cutting-edge online marketing tips and e-commerce strategy updates. (AND, new subscribers will get 2 more FREE Scott Fox Special Report downloads "Why Get Rich Quick Books Don't Work", and "The Web Site Business Startup Check List")

* Plus: MY BOOK PROFITS GO TO CHARITY: I write my books to help others, including you. In fact, I donate the profits from my books to charity to provide college scholarships to inner city kids. Your purchase of e-Riches 2.0 can both help you and help a deserving student succeed, too!

To access these special e-Riches 2.0 Reader Bonuses, after you get your copy of e-Riches 2.0, please take this short Reader Survey.

Your feedback is valuable to me and very much appreciated.
At the end of the survey's questions, you'll find a page with direct links to all of the special reader bonuses detailed above. You'll be able to download ALL of these special Reader Bonuses immediately after completing the survey.

Thanks for your support of my work and for purchasing e-Riches 2.0: Next Generation Online Marketing Strategies!