Google+ for Business Video Book Review: Google's new social network is a growing opportunity for you if you're looking to brand yourself online.
For help getting started on G+, Chris Brogan has a new book about how to use Google+ for your business that I review and recommend in this video.
Google+ for Business – My Review of Chris Brogan's new book
Google+ is the latest social network to threaten to change the world. In fact, the sub-title of Chris Brogan's new book is "How Google's Social Network Changes Everything".
That's going a bit far but I'm no stranger to grand book titles myself, and I think that Chris is on the right track: Google+ is a game-changer, at least for social media marketers.
I like this book a lot and I recommend it to you if you are interested in learning more about Google+. It's helpful strategically to understand the reasons why Chris and I both think Google+ is a "really big deal" and because it's full of useful advice for using the social network for business effectively.
Here's what I like about Google+ for Business:
- Chris Brogan writes just like he talks. This is a good thing because in person Chris is friendly, casual, and informative. That makes the book easy and quick to read.
- He makes a great case for why Google+ is important, even if it's not yet anywhere close to the size of Facebook. (Hint: It's part of Google!)
- The book emphasizes what you can do and what you should do – not just theory. This includes tips on how to put your About page to good use with an interesting bio, contact info and even a call to action, for example.
- My favorite parts are the 6 profiles of how real people use Google+ in their daily work, plus 6 more typical personas that show how you might arrange your own personal workflow to include successful Google+ brand-building.
The biggest surprise about the book is how short it is. I was surprised when I opened the envelope at how skinny is (at least compared to my books). With this book's focus on just one subject, however, its 160 pages are just about right for quickly communicating the key points needed.
My verdict: Tactical, practical social media marketing advice from a guy who knows what he's talking about. Especially if you are new to Google+ or still wondering how or if you should get involved, I recommend Google+ for Business.
Changing everything?? Not sure yet but maybe...
Do you have questions about Google+?
Let me know in the Comments and I'll do my best to help you out.