You know that search engine optimization is important because it can help attract free traffic to your web site.
But you have questions about SEO because you’ve been confused by conflicting information. You might even be intimidated by SEO because “SEO consultants” have made it sound so complicated.
If this sounds like you, I think you have been getting the SEO “runaround”.
Unfortunately today there is a whole industry of people who make a living from making SEO more difficult (and expensive) than it actually is!
There are many basic steps to SEO that you can do yourself for FREE. These are not difficult but they are just techie enough that “consultants” try to make them seem like black magic that you could never figure out yourself.
It's my belief that smaller, niche-focused companies cannot afford to do relentless and expensive SEO. They should set up their sites correctly, get lots of inbound links, and then move on to more general marketing instead.
My $75 SEO "Black Belt" Budget for You
Instead of spending thousands of dollars, I recommend this much cheaper plan. It doesn’t include all the bells & whistles that SEO consultants will claim you need, but these are the techniques that I have used to make ScottFox.com and other web sites #1 on Google for their niches.
1. Read the many free posts about SEO on my blog at http://www.scottfox.com/seo/ Cost: FREE
2. Listen to the free SEO expert interview podcast you can download from ScottFox.com. Cost: FREE
3. Read Chapter 20 of my first book, Internet Riches. That chapter is called “No Budget Marketing Secrets” and outlines the basics of SEO. Cost: $14.96 on Amazon.com (for the whole book!)
4. Read my Special Report “Free SEO in Plain English” which you can download from http://scottfoxshop.com right now. This is the best-selling Special Report in my Scott Fox Shop. Its 70+ pages explain search engine optimization in plain English, non-techie terms. You can use it to easily improve your site's SEO yourself to save thousands of dollars in SEO fees, too. Cost: $49 (on sale!)
5. Spend the remaining $11 on a beverage or two of your choice to enjoy while you learn how to optimize your site!
These inexpensive steps will teach you enough about SEO to greatly upgrade your own site and also enough to intimidate SEO consultants who try to BS you.
And when you’ve finished these simple and cheap SEO strategies, come back here to ScottFox.com and ask more questions for free to get your “SEO BlackBelt”!
Am I right to be so critical of SEO Consultants?
How have you found success in SEO? Please share your comments below!







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Sometimes those consultants are a pain in the butt. I know one who told me my stuff was not right and she talked down to me...I looked and my Alexa rankings were higher than hers!
So, some SEO folks who speak at a few conferences think they are "God" and try to intimidate everyone.
Thanks Scott, so glad you are not like that!
Posted by: pam perry | January 19, 2010 at 07:41 PM
LOL, Pam. Great story. Thanks for dropping by to share that.
See you again soon at Click Millionaires!
Scott Fox
Posted by: Scott Fox | January 19, 2010 at 09:57 PM