The easiest way to make more money online is to convert more of the people who visit your web site from browsers into buyers.
Even without increasing your marketing or advertising budgets, one simple and inexpensive change to your advertising and linking strategy can help improve your sales conversion rate and your profitability.
What is this simple change?
Make sure that links to your web site have specific landing pages that match customer expectations.
Be Specific in Your Links, Content, and Advertising
All over the Web, potential customers are looking for things. Good research into customer search engine usage can help you determine what potential visitors in your industry are looking for the most.
You should then design your web site around the keywords most common in their searches. This will help attract free, “organic” traffic to your optimized pages from the search engines.
You can also use these keywords in online advertising to attract customers interested in those targeted topics.
These strategies will help you attract to your web site visitors who are already inclined toward your products. This is a good start toward a purchase “sales conversion”.
Increase Conversion Rates by Meeting Customer Expectations
Meeting a customer’s expectations and easing her along the path toward purchase is the best way to increase your sales conversion rate.
How to Do This?
This optimization of your site to meet customer expectations is not as hard as it sounds. You can raise your sales conversion rates if you simply stop directing incoming visitors to your home page.
Instead, create specific landing pages for each product or campaign or search engine-targeted keyword phrase. That way, when Web surfers run across links to your site in their search for information and products, the links they click upon will deliver them to the pages on your site most likely to help them easily continue their shopping process.
For an insurance agent, this suggests linking to pages dedicated to auto insurance info when promoting auto insurance, linking to another page optimized for homeowner's insurance when promoting homeowner's insurance, other links to another page optimized for marine insurance, another campaign using links to a page optimized for medical insurance, and additional ones for dental, annuities, or disability, too.
The pages for each of your product lines sections should also be clearly visible in your web site’s navigation menu. That will help both customers and search engines to easily find the products that they are looking for and speed them on their way toward purchase.
So, while a web site alone is enough to establish your presence on the web, and probably even get indexed in the search engines, to convert your visitors into purchasers you’ll have much better luck if you optimize specific pages of your web site to meet the expectations of newly arriving visitors.
If you help your customers continue down the path toward purchase by making it easy to find what they were expecting, you are a critical step closer to making the sale - every time.
Easier shopping means higher conversion rates means more sales means more money in your pocket! And without spending more on new ad campaigns or marketing initiatives.
Focusing on customer conversion like this is a smart strategy for tight times like today.
What do you think?
What are your tips for helping make more sales online?
p.s. If you would like my help in improving your web site, learn about my personalized web site design review videos service here.
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