PPC Keyword Ads can Grow Your Business - Learn How!

How can Pay-per-click advertising grow your business?  Search engine marketing text ads can attract TONS of traffic.  But PPC advertising can also be intimidating and expensive if you don't know how to start.

Winning pay-per-click search engine marketing strategies are my topic this week on the E-Commerce Success Show.  Richard Sexton of CarolinaRustica.com joins me to discuss his company's growth from a startup bricks & mortar furniture retailer to a $4MM/year online retailer, primarily through successful search engine marketing.

Click to listen to Richard and I discussing:

• Why he never bids for a #1 keyword ad ranking display
• How he splits his PPC advertising budget between Yahoo, Google, and MSN
• How to pick keywords that attract paying customers, instead of just window shoppers
• When NOT to use keyword ads
• How he keeps costs low to increase profitability
• His expert opinion on the risks of "click fraud"
• How to get fr-e-e consulting help to improve your SEM performance
• and much more...!

If you'e just getting started with PPC advertising, or need some expert mentoring on improving your SEM advertising efforts, you'll want to listen to this information-packed show today.

Please COMMENT to let me know what you thought of this interview and topics you'd like to hear more about?

[Also: check out the FR-EE Archive of past E-Commerce Success Radio Show podcasts here.There's lots of great FR-EE MP3 downloads about Facebook Marketing, Public Relations Strategies, Google Adwords, Article Marketing, Web Copywriting, Online Video viral promotions, and more!]