6 Copywriting Tips for Customer Conversion

I've made some new friends - the editors of About.com's Online Business section.  They have posted a new article I wrote titled: 6 Copywriting Tips for Customer Conversion.

Most web entrepreneurs underestimate the importance of copywriting.  I think this is a mistake.  Copywriting can be your secret weapon in the battle for online profits!

Effective copywriting engages customers, increases their likelihood of converting to paying customers, is a relatively inexpensive way to differentiate your site, and helps with search engine placement (SEO), too.  What's not to like?

Are you paying enough attention to your copywriting skills?

Check out the new article here: 
http://onlinebusiness.about.com/od/contentcopywriting/a/fox-copywriting.htm

Thanks, Greg and Will!